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Hi there! Just got your key to your new home or investment property? Planning to purchase your own unit instead of renting? Thinking of expanding your property portfolio or planning for passive income generation? Either way, that’s another milestone in your life! Congratulations!

Besides doing new property launches, I have had the opportunities to assist my clients with their private residential properties, HDBs and industrial and commercial properties. Having grown up in Thomson, Serangoon / Kovan area and lived a big part of my life in Sengkang, naturally, I am very familiar with these areas and several of my listings and transactions are in these areas. Nevertheless, with good word of mouth, I am also happy to help my clients manage their properties in other parts of Singapore. One of my most memorable achievement was to help my HDB seller obtain an offer for her unit in just a few days of listing and without viewing too!

Connect with me to find out more about the current property market or to explore your wealth creation opportunities.

"Touching Lives, Connecting People Through Real Estate."

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蔡 喜 娟

BSc (Hons) Business &

Management Studies (Marketing)

Prior to becoming a real estate advisor in 2015, Pauline was with the Singapore Productivity & Standards Board and the Ministry of Social & Family Development for a period of over 10 years. Through national level events, training programmes and promotion initiatives such as community outreach activities, newsletters and publications, website and social media, Pauline played an instrumental role to promote quality assurance, service quality and social services to the public and stakeholders. 


Pauline is currently a Senior Marketing Director with ERA Realty Network Pte Ltd, a wholly-owned subsidiary of SGX listed, APAC Realty Ltd. Her property transactions span across HDB, resale condos, new launches, landed and industrial properties. 


Pauline has had the opportunity to experience living in different types of homes including HDB, condo, terrace house, cluster house, mixed development in Jakarta and a villa in Beijing. A mom to two teenage boys, Pauline loves to travel and experience different cuisines and cultures. She hopes to bring greater value to her professional interest through her executive and personal experiencesand expertise.

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In less than 2 weeks of being appointed as exclusive marketing agent, Pauline was able to secure a good offer for the sellers of this freehold landed home. 

The key to this closing

- Prioritise and Focus. Always in the best interests of her clients.

Home owners who wish to list their properties for sale may contact Pauline at 8682 7272 for a consultation.


Property Properly Issue 8 (Page 2)
Property Properly Issue 8 (Page 1)

Property Properly was officially launched on 1 September 2021!


Pauline has had editorial experiences when she was promoting service quality, productivity and quality assurance at Singapore Productivity & Standards Board, as well as social services at the Ministry of Social & Family Development. Hence, she hopes to put her passion and experiences to some good use in her real estate interest!

Property Properly is a publication on Singapore Property matters. Pauline hopes to cover on trending and important real estate topics through this platform.

Do drop Pauline a text if you'd like to subscribe to Property Properly.

New Property Launch 

Freehold Strata Landed @ Seletar Hills Estate

Comprising 104 Semi-Ds and 3 Terraces on a 26,990sqm freehold land parcel located at Belgravia Drive (Seletar Hills Estate) off Ang Mo Kio Ave 5, each unit at Belgravia Ace offers 4 to 5 levels of stylish living space, along with a basement carpark for vehicles.


Living areas such as the 𝟓 𝐛𝐞𝐝𝐫𝐨𝐨𝐦𝐬, ensuite bathrooms and open layout kitchens have been carefully considered and planned to maximise the use of space. Floor to ceiling windows ensure that each room is bathed in natural sunlight while framing spectacular views of your surrounding neighbourhood.


Poised to open a new perspective in landed community living with shared 𝐜𝐨𝐦𝐦𝐮𝐧𝐚𝐥 𝐬𝐨𝐜𝐢𝐚𝐥 𝐬𝐩𝐚𝐜𝐞𝐬 𝐚𝐧𝐝 𝐟𝐚𝐜𝐢𝐥𝐢𝐭𝐢𝐞𝐬 that encourage interaction from the clubhouse to the swimming pool, Belgravia Ace breathes youthful energy into its tranquil environment.


𝐆𝐫𝐞𝐞𝐧𝐰𝐢𝐜𝐡 𝐕 mall is just minutes stroll away to satisfy your dining options, medical and enrichment requirements, and grocery needs.

Belgravia Ace is located within 1km to the International French School, and less than 2km to Rosyth School and Nanyang Polytechnic. With CTE, TPE and PIE just a short distance away, residents can be assured of easy commute and connectivity to the rest of the island.


The 𝐥𝐚𝐬𝐭 𝐟𝐞𝐰 Freehold Strata Landed of its kind after the fully sold-out Belgravia Villas and Belgravia Green, this third and 𝐥𝐚𝐫𝐠𝐞𝐬𝐭 𝐥𝐚𝐧𝐝 𝐩𝐥𝐨𝐭 at Belgravia Ace was 72% sold out on its launch on 22 January 2022. If you desire 𝐬𝐩𝐚𝐜𝐞 𝐚𝐧𝐝 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐥𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞, you will be pleased to know that choice units are still available. But do hurry and contact the Developer Sales Team:


Enquiries / Appointments: 8692 7272

2021 TOP - Grandeur Park Residences

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Need a Home Report and valuation? 

Subscribe to My RealtyWatch to obtain an estimated valuation of your property. Find out about the latest home loan interest rates and more. Simply scan or tap on the QR code below to subscribe.


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Marketing, Sales & Consultancy:

Various Marketing Platforms

Internet Portals, PropertyGuru, SRX,, EdgeProp etc.

Social Media - YouTube, Facebook, Instagram etc.

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Print Collateral - Fridge Magnets, Mailers, Flyers

Newspaper Ads

Internal & External Cobroking System

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Bus Ads

Financial Planning

Financial planning & advice on Stamp Duties

Financial Planning



Contacts for Bankers, Lawyers, Movers, Renovation Companies, Aircon Servicing Contractors, Cleaning Companies, Laundry Services, Painting Services, Handyman Services etc.

Various marketing platforms

Advice on Property Market


Advice on investment properties, new launches, resale and rental markets.

What Clients Say...

Marble Surface

"My condo at La Fiesta (Sengkang) was sold through the ERA property agent Pauline Chua in July 2019. I am indeed thankful to her good recommendation of a good buyer with a smooth sales transaction, her follow up for the house viewings and sales was excellent. She had also introduced a reliable Law firm to me. As an agent Pauline has proven herself diligent, knowledgeable, resourceful and responsible agent. Glad to have her as my property agent!" - Ms Ong (Seller, La Fiesta @ Sengkang)

"Appreciated her fast response to queries and following up on marketing and eventually sale.”

– Ms Choi (Seller, Pasir Ris)

​"Pauline has been working hard to help me find a suitable unit. Thanks.” – Mr Lim (Buyer, Ang Mo Kio)

"Very good response to any query.” – Mr Tan (Landlord, Potong Pasir)

"Pauline is committed to her job and takes every question seriously while maintaining a high level of professionalism." - Mr Teo RH, Buyer of Grandeur Park Residences (Tanah Merah)

"Before this rental, Pauline helped us to secure a good price for purchasing this unit. As we will only be moving in next year, we wanted to lease out for a year. Pauline managed to get this tenant for us in a very short time. Well done, Pauline!" - Mr & Mrs Ng, Aspen Heights (River Valley)

"Pauline is an extremely professional and committed agent. Her prompt actions, clear communication and willingness to help, made our rental transactions smooth." - Mr & Mrs Ashish (Tenant, The Minton)

"Thanks Pauline to get such good rental for me, which is above the market rate. A responsible and helpful agent whom I can recommend to others" - Michelle (Landlord, Harbour View Towers)

Happy Clients