Hi there! Just got your key to your new home or investment property? Planning to purchase your own unit instead of renting? Thinking of expanding your property portfolio or planning for passive income generation? Either way, that’s another milestone in your life! Congratulations!

Besides doing new launches, my focus is on private residential properties. Having grown up in Thomson, Serangoon / Kovan area and lived a big part of my life in Sengkang, naturally, I am very familiar with these areas and several of my listings and transactions are in this area. Nevertheless, with good word of mouth, I am also happy to help my clients manage their properties in other parts of Singapore. I have also helped HDB owners with the sale of their resale flats and am very proud to achieve their target sale price in a short span of time, the fastest being just 2 weeks of marketing! I am also blessed to be able to assist my clients with the sale and rental of their industrial units.

Connect with me to find out more about the current property market or to explore your wealth creation opportunities.


蔡 喜 娟

BSc (Hons) Business &

Management Studies (Marketing)


Pauline is a Senior Marketing Director with ERA Realty Network Pte Ltd. Prior to that, she had a 10-year stint in the civil service (Productivity & Standards Board and the Ministry of Social & Family Development) doing events management and promotion of Quality Service, Productivity and Social Services. Her philosophy is to Do Good, Be Good. She feels that it is a blessing to be able to help others. She enjoys eating, traveling and cooking for her beloved boys. And now with this COVID-19 situation, online shopping has become her major pastime. 

What's New?

Pauline has just published her blog - New Private Home Sales Hit 4-Year High for March 2021

Read her blog here.

JUST TOP - Grandeur Park Residences


Planning to sell your house and hoping to find out the selling price of houses in your area?

ERA is proud to bring to you Realty Watch that lets you do so with just a few clicks. Simply scan or tap on the QR code below to proceed.


And if you are lucky, you may just walk away with a staycation at a 5 star hotel!

Click or Scan QR code


Various Marketing Platforms

Internet Portals, PropertyGuru, SRX, 99.co, EdgeProp etc.

Social Media - YouTube, Facebook, Instagram etc.

Pauline fridge magnet.jpg

Print Collateral - Fridge Magnets, Mailers, Flyers

Newspaper Ads

Internal & External Cobroking System

Bus Ads

Financial Planning

Financial planning & advice on Stamp Duties

Financial Planning



Contacts for Bankers, Lawyers, Movers, Renovation Companies, Aircon Servicing Contractors, Cleaning Companies, Laundry Services, Painting Services, Handyman Services etc.

Various marketing platforms

Advice on Property Market


Advice on investment properties, new launches, resale and rental markets.

Singapore Property Market 2021

How is the Singapore property market going to be like in 2021?

Are property prices falling? 

Contact us to find out more.


"My condo at La Fiesta (Sengkang) was sold through the ERA property agent Pauline Chua in July 2019. I am indeed thankful to her good recommendation of a good buyer with a smooth sales transaction, her follow up for the house viewings and sales was excellent. She had also introduced a reliable Law firm to me. As an agent Pauline has proven herself diligent, knowledgeable, resourceful and responsible agent. Glad to have her as my property agent!"

- Ms Ong (Seller, La Fiesta @ Sengkang)

"Appreciated her fast response to queries and following up on marketing and eventually sale.”

– Ms Choi (Seller, Pasir Ris)

​"Pauline has been working hard to help me find a suitable unit. Thanks.” – Mr Lim (Buyer, Ang Mo Kio)

"Very good response to any query.” – Mr Tan (Landlord, Potong Pasir)

"Pauline is committed to her job and takes every question seriously while maintaining a high level of professionalism."

- Mr Teo RH, Buyer of Grandeur Park Residences (Tanah Merah)

"Before this rental, Pauline helped us to secure a good price for purchasing this unit. As we will only be moving in next year, we wanted to lease out for a year. Pauline managed to get this tenant for us in a very short time."

Well done, Pauline! - Mr & Mrs Ng, Aspen Heights (River Valley)

"Pauline is an extremely professional and committed agent. Her prompt actions, clear communication and willingness to help, made our rental transactions smooth." - Mr & Mrs Ashish (Tenant, The Minton)

"Thanks Pauline to get such good rental for me, which is above the market rate. A responsible and helpful agent whom I can recommend to others" - Michelle (Landlord, Harbour View Towers)