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  • Writer's picturePauline Chua Era

Property Properly (Issue 7): 4Ps In Buying Property - Product

While most people buy properties for their own stay, there are people who buy properties with an investment objective – to hold the property for rental income, or to sell it later at a higher price to gain profit from capital appreciation. Regardless of either objective, there are several considerations to mull over before deciding on the most ideal property to fit one’s objective(s). For the ease of presentation and discussion, here is a framework - 4Ps In Buying Property: Product, Place, Price, Personal.

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